We get it, many people choose vegetarian or vegan diets for ethical, environmental, or health reasons. But when it comes to cats, human preferences can’t override feline biology. Cats are obligate carnivores. Their bodies are literally built to eat meat, and they...
When you really start looking into what cats require nutritionally, it doesn’t take long to think “Wait – is kibble bad for cats?” For the record, we’re not fans of a blanket ‘bad’ label. Twenty years ago, we only fed our cats kibble – for several reasons – but it...
We spend so much time and money making sure our cats eat healthy food, play with non-toxic toys, and sleep on beds that are safe for them. But how much thought is really put into choosing the best litter for your cat? Litter is one of the most valuable resources for...
Simple Ways To Make A Kibble Diet Better For Cats Cats are biologically designed to get most of their hydration from food, not from a water bowl like dogs. Their ancestors evolved by eating moisture rich prey and their bodies still function best when water...
Deworming cats is often treated as a routine, one-size-fits-all practice. Cat parents are told that they need to regularly deworm, even without any symptoms and no clear risk factors. Is that truly necessary? We believe in intentional, informed care. That means...
The Feline Essential all-natural product line is designed specifically to help cats live longer, healthier lives through the power of real nutrition. It’s our goal to inspire and empower cat parents with the knowledge and products needed to give our furry friends the best and longest life possible.
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