How To Store Kibble Correctly

Most of you know that we do not recommend a kibble diet for cats. That being said, over 90% of cat parents are still feeding dry food to their kitties. If you do, we want to ensure you store kibble in the best and safest way for your cat. Physically, kibble appears to...

Diet & Hairballs – What To Know

Why Does My Cat Cough Up Hairballs All The Time? All cat parents have cleaned up their fair share of hairballs – but is this normal? Should it be happening on a regular basis? Cats get hairballs when they ingest hair that they’re unable to digest through...
My Dad Worked In A Pet Food Rendering Plant

My Dad Worked In A Pet Food Rendering Plant

Let me tell you a personal story about pet food rendering and why I cannot recommend many of the cat food brands many cat parents are currently feed their cats. Before I get started, let me define “rendering”. Pet food rendering is when you take elements...

Why Cats Need Moisture In Their Food

Why Do Cats Need Moisture In Their Food? Here’s the thing. Unlike dogs, cats have a very low thirst drive. Their bodies are designed to get moisture they need from the food they eat. In the wild, the prey they hunt and eat is at least 70% moisture. The typical...
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