We get it. Truly. We fed kibble for years before we knew better. It is easy. Open the bag, fill the bowl, and let them eat whenever they want. Simple. Convenient. Affordable. But once we learned what cats actually need to thrive, everything changed. If you are feeding...
Quick Answer The short answer is it is far less likely than most people think when the food is handled and prepared correctly – just like with our own food. And remember: Cats are designed to process raw meat very differently than humans. With proper sourcing,...
We get it, many people choose vegetarian or vegan diets for ethical, environmental, or health reasons. But when it comes to cats, human preferences can’t override feline biology. Cats are obligate carnivores. Their bodies are literally built to eat meat, and they...
When you really start looking into what cats require nutritionally, it doesn’t take long to think “Wait – is kibble bad for cats?” For the record, we’re not fans of a blanket ‘bad’ label. Twenty years ago, we only fed our cats kibble – for several reasons – but it...
Simple Ways To Make A Kibble Diet Better For Cats Cats are biologically designed to get most of their hydration from food, not from a water bowl like dogs. Their ancestors evolved by eating moisture rich prey and their bodies still function best when water...
When it comes to feeding our cats, most of us want to do what’s best – but convenience and marketing have long convinced cat parents that kibble is “complete and balanced.” The truth? Science paints a very different picture. And it proves that our cats need a better...
The Feline Essential all-natural product line is designed specifically to help cats live longer, healthier lives through the power of real nutrition. It’s our goal to inspire and empower cat parents with the knowledge and products needed to give our furry friends the best and longest life possible.
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