We’ve chosen to start a #catfoodchallenge to raise awareness of the foods we feed our feline friends. We’re doing this because we realize that most cat parents don’t know what goes into their kitties’ food – and we believe they should. The Cat Food Challenge will be a fun way for people to start paying closer attention to the ingredients in their cat’s food.

Here’s how the Cat Food Challenge works:

  • Take a video of yourself eating your cat’s food
  • Post it on social media and tag & challenge at least 2 other friends with cats
  • Friends have 24 hours to complete the challenge or they must rent and watch the documentary Pet FOOleD

And that’s it! The awareness grows from there. So sit back, have fun, be silly and help us get the word out to cat parents that what they feed their fur babies IS important! Here is us accepting our challenge on Facebook.

The ultimate question is “If you wouldn’t eat it, why would you feed it?” Our goal is to get a fun movement going that starts sparking interest in cat parents everywhere. It will be amazing to see the difference in lifespan that it makes when people start feeding their cats more fresh food. On day 1 of the Cat Food Challenge we had friends reading (or trying to read) the ingredients in their cat’s food for the first time ever! We’ve had others ask how to transition their cats to something healthier.

That is big.

The goal is to raise awareness. Pet FOOleD is an amazing documentary that will open the eyes of every pet parent who watches it. If a cat parent is too scared to eat the food they feed their kitties, then watching this film will help shift their perspective all together.

Our ultimate mission is to help all cats live longer healthier lives through the power of real nutrition. Help us spread the news by sharing this article on social media and tag friends who have cats.



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